In every business there are those who will go the extra mile to make sure they are at the pinnacle of their game. Likewise, there are those who don’t pay attention, are lazy, or just don’t care enough to standout at what they do. This is certainly the case with real estate agents when it comes to the marketing efforts they put forth when selling a home, here, in Emerald Isle, NC or anywhere else along the Crystal Coast.
Every week, hundreds of homes are listed in the Carteret County, NC Multiple Listing Service (MLS.) When paying close attention to how these homes are described in the MLS and other places online, it is clear some real estate agents don’t put in much thought.
When you are picking a real estate agent to work with in Emerald Isle, NC it is critical to check how they market homes online. Are they investing the time in writing compelling real estate descriptions? How do their photos stack up against other agents? Do they offer some kind of video tour or slide share presentation? Some agents do a great job at one but not the other. All three components are an important part of real estate marketing. Even though real estate listing descriptions are vital to marketing, many agents lack the creativity to separate a homes best characteristics.
One of the mistakes I see many real estate agents in the Carteret County, NC MLS making all the time is being repetitive with the listing descriptions. There is limited space in most MLS description sections so using that space wisely is important. There is no point in saying something like “great 4 bedroom, 2.5 bath home” in your remarks when you can clearly see that already in pre-determined check boxes. The space for remarks should be reserved for compelling copy that is going to create a buzz. Real Estate agents should never under estimate the power of words in their listing remarks. It stands to reason that all real estate agents should be writing listing descriptions that help sell a home!
Images Are Certainly Important
Let’s get this out of the way right now. Great photography and video are definitely a priority when you are trying to sell a home in Emerald Isle, NC. The saying “a picture is worth a thousand words” could not be more accurate when it comes to home sales. The first thing most buyers will notice is the pictures, and many of today’s buyers are also looking for video tours as well.
You want to make sure you have these components of the listing taken care of, and that they are of good quality. Poor photography will not put the property in the best light, and will likely be what turns prospective buyers away first. While these things are exceptionally important, a detailed listing description is also paramount in cementing a buyers interest.
But… Images Are Only One Component Of The Listing
When buyers are looking at homes for sale in Emerald Isle, NC on sites like Realtor.com, Zillow and Trulia the first thing that will grab them is the agent's photography. Any potential buyer that likes the look of the house from the photographs is going to dig a little deeper – which means they will be reading the listing copy. If the homes description is lacking, it can turn away buyers and cause you to miss a sale. Selling a property is a multi-stage process – images, listing description, viewing, etc. You can lose buyers at any stage of the process, which is something you obviously want to avoid. Listing descriptions matter when selling a home!
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